Test, Test, Test - The Vital Step In Developing Your Business
In many aspects of our lives, we are able to test our skills very easily. I am an avid Basketball fan, so when I first started playing, I was able to immediately test how well an adjustment to my shot had gone by how accurate my shooting became. Similarly, the Allen Iverson style crossover was also tested on my opponent's ankles regularly. I was able to test my skills, and make adjustments to anything that needed work. When I started trading the financial markets, I thought it was only logical that I should test the strategy I had created, or adopted. Hence I would back (and later forward) test a system to ensure I was able to hone it in, make adjustments to it, and ensure it would deliver the greatest profit. I also thought it was very natural when I started working online to test my squeeze pages, advertisements, campaigns, clicks, and well anything else I possibly could.
For some reason so many people overlook this area of their business. My question to those reading this out there that don't test in their business, is how can you know what improvements you can make? How could you possibly know what is creating the greatest revenue, and more importantly, what could be bringing in more? If you test something, you will know if it needs adjusting, or if it is worth keeping all together.
Take for example, a campaign on teespring. In case you are unaware of what teespring is, it allows you to design your own tee shirt free of cost. You set a price, a minimum order quantity, and if you happen meet that minimum order quantity then you earn cash. It is quite a brilliant business idea in general, but I digress. I have set up numerous campaigns that simply don't work. I thought when I created these that they were sure-fire winners, but the masses spoke, and I had to can the project.
The point being in this case, like so many other things I guess, is that I had to keep testing until I found a campaign that actually made me money. I had to scrap over a dozen campaigns before I was able to ramp-up the one that became profitable.
Another great example of this is in your squeeze pages. If you are paying traffic to go to your squeeze page, then every percentage of opt-in rate extra you can gleam is extra cash in your pocket. You are essentially lowering your cost of acquisition, and in doing so, will allow your budget to go further. What's better, static, or video, bright colours, or dull, ugly, or glossy? All these factors may make a difference. If you think they don't then you are clearly not testing your campaigns enough.
I understand that the concept of testing is somewhat easier in the online world, but if you have a small business in the offline world that you want to test something in, then you may need to think outside the box. Perhaps it is something as simple as changing the display in a window, or how a certain item is positioned. All this, although small could help to increase your revenue.
In many aspects of our lives, we are able to test our skills very easily. I am an avid Basketball fan, so when I first started playing, I was able to immediately test how well an adjustment to my shot had gone by how accurate my shooting became. Similarly, the Allen Iverson style crossover was also tested on my opponent's ankles regularly. I was able to test my skills, and make adjustments to anything that needed work. When I started trading the financial markets, I thought it was only logical that I should test the strategy I had created, or adopted. Hence I would back (and later forward) test a system to ensure I was able to hone it in, make adjustments to it, and ensure it would deliver the greatest profit. I also thought it was very natural when I started working online to test my squeeze pages, advertisements, campaigns, clicks, and well anything else I possibly could.
For some reason so many people overlook this area of their business. My question to those reading this out there that don't test in their business, is how can you know what improvements you can make? How could you possibly know what is creating the greatest revenue, and more importantly, what could be bringing in more? If you test something, you will know if it needs adjusting, or if it is worth keeping all together.
Take for example, a campaign on teespring. In case you are unaware of what teespring is, it allows you to design your own tee shirt free of cost. You set a price, a minimum order quantity, and if you happen meet that minimum order quantity then you earn cash. It is quite a brilliant business idea in general, but I digress. I have set up numerous campaigns that simply don't work. I thought when I created these that they were sure-fire winners, but the masses spoke, and I had to can the project.
The point being in this case, like so many other things I guess, is that I had to keep testing until I found a campaign that actually made me money. I had to scrap over a dozen campaigns before I was able to ramp-up the one that became profitable.
Another great example of this is in your squeeze pages. If you are paying traffic to go to your squeeze page, then every percentage of opt-in rate extra you can gleam is extra cash in your pocket. You are essentially lowering your cost of acquisition, and in doing so, will allow your budget to go further. What's better, static, or video, bright colours, or dull, ugly, or glossy? All these factors may make a difference. If you think they don't then you are clearly not testing your campaigns enough.
I understand that the concept of testing is somewhat easier in the online world, but if you have a small business in the offline world that you want to test something in, then you may need to think outside the box. Perhaps it is something as simple as changing the display in a window, or how a certain item is positioned. All this, although small could help to increase your revenue.
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